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| Fundamental Rules for Great Advertising |
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David Ogilvy of Ogilvy & Mather in New York City, is widely considered to be
the father of modern advertising. Ogilvy began his career as an office boy
in a large London ad agency and worked his way up when one day his boss
handed him the dubious task of turning a new client’s modest $500 budget into an ad campaign. A clever Ogilvy invested the money in penny postcards and mailed them out to all the well-heeled people in the neighborhood. When the client’s business – a hotel – opened several weeks later, the place was filled to capacity. Ogilvy quickly learned that you don’t have to spend big to reap financial rewards, a simple fact that still holds true today. A careful review of exactly what you need and what your goals are is key to finding a big idea that can dramatically change the profile of your company and boost profits. The Myth That All Ads Increase Sales In fact, the wrong ad can actually decrease sales. Good advertising relies on being thoroughly familiar with all aspects of a product and its customers before an effective campaign can be produced. Before creating one of the first and most famous ads for the luxury Rolls-Royce automobile, David Ogilvy’s extensive research led him to the car owner’s manual that boasted, ‘at 60 mph, the loudest noise came from the electric clock’. This seemingly minute bit of information became the headline for his groundbreaking ad campaign that set the standard for how cars are advertised to this day. |
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FREE CONSULTATION 203-775-6645 |
The Ad Pros • Brookfield, CT 06804
Phone (203) 775-6645 • Fax (203) 775-6269
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